Amber Ferrell-Steele traces the origin of her business to the five love languages: words of affirmation, quality time, physical touch, acts of service, and receiving gifts. According to the book that popularized the concept, each of us experiences and expresses love through one of these five languages.
Ferrell-Steele says she founded the Houston-based Timeless Vodka as an act of service for her husband, Bruce. At first, the vodka was supposed to be a small-batch present for the couple to enjoy on special occasions. But after she figured out what it should taste like, landed a distiller, and sampled the final product, it was clear there was potential for a successful business. The corn-based, gluten-free vodka hit stores in January 2020 and has since become one of the fastest-growing craft vodka brands in the country.